5 ways to woo potential employees this Valentine’s Day
It’s Valentine’s Day, and love is in the air. But if it’s not a new romance you are looking for but the perfect candidate match for your latest vacancy, we’ve got some great tips to woo your next candidate.
#1 Make a strong first impression
First impressions count. Think of your job listing as your dating profile - a way of drawing in potential applicants. Alongside all the standard details, showcase your company culture, mission, and values and tell applicants why they want to work for your organisation. The goal is to create an environment where they can envision themselves thriving.
#2 Be honest
Transparency is key to a lasting relationship, whether personal or professional. When it comes to new jobs, applicants want to know what they are signing up for. So, your job ad needs to clearly outline what they are expected to do and the skills/experience they need. Setting clear expectations from the start creates trust and attracts applicants who genuinely align with your company’s mission.
#3 Interviews are a two-way street
Interviews shouldn’t feel like interrogations. They should be conversations that help both sides determine if there’s a great match. As well as taking your chance to find out more about your applicants, give them a chance to ask questions and find out more about your organisation.
#4 It’s not all about money
Salary is important, but just like in relationships, it’s not all about the money. Sometimes, little extras make a big difference. Finding an organisation that shares your values is one of those extras. But benefits like remote work flexibility, health and wellness programmes and professional development can also sweeten a deal.
#5 Don’t ghost your candidates
Nobody likes being ghosted—especially after putting themselves out there! If someone takes the time to apply, interview, or even just show interest in your company, don’t leave them in the dark. Keep the conversation going! Reply to applications quickly, share updates on hiring timelines, and if it’s a no, send a thoughtful rejection email (trust us, they’ll appreciate it). A great candidate experience—even without a job offer—can turn them into a future applicant or even a brand ambassador who sends other great talent your way.
Finding a long-lasting employee is just like finding a life partner. It’s about more than what’s on the surface - a deeper connection between people who share similar goals and values. Ready to find your dream candidate? List your role with Do Good Jobs and put your vacancy in front of applicants who have the skills you need and share your values - the perfect combination.
