Good Sort: Laurie Foon

Posted by | June 15, 2018 | Career spotlight

Laurie Foon


Laurie Foon, Sustainability advocate

Named the Kiwibank Local Hero Award in 2017, Laurie’s warmth, generosity, smarts and incredible personal connections make her a natural leader of Wellington’s sustainable business revolution.

Here’s a quick run-down of Laurie’s career, and what drives her!

Current job(s):

She is currently the Wellington Regional Manager for the Sustainable Business Network, and founder and occasional radio host of a B-Side Stories (on Wellington Access Radio), where she interviews people who make Wellington tick – celebrating the unsung heroes, rebels and enthusiasts who shape the fabric and flavour of Wellington.

Career history:

For 20 years, Laurie has been a leader in ethical and eco-fashion, founding the iconic Wellington fashion label Starfish in 1993 to 2013. Since then she has moved on to act as the Sustainable Business Network’s Wellington regional manager where she helps coach and support small and medium-sized businesses to be more environmentally friendly, organises events and regularly catching up with local members.

Key skills:

A connector! Laurie has a bubbly personality and loves to network and connect people together. She’s a cage-rattler and heartfelt advocate all rolled into one.

Career inspiration:

Laurie was inspired by Anita Roddick of the Body shop at an early age, it made sense to Laurie that business be an active part of its community as well as being a leading example of sustainable business practice.

What drives her:

Wellington already has the great reputation of being Lonely Planet’s “coolest little capital in the world”. Laurie thinks it would be even better if we could claim the “coolest little sustainable capital in the world”. Laurie sees this ambitious goal would set Wellington apart as a leader, but also be good for business by making Wellington extra-special to live, work and do business in.


Leave a Reply

You must be logged in to post a comment.